24.4.2023
7 min read

Corporate venture building: create new value for your company by using existing assets

As businesses face continuous disruption and economic challenges, they're seeking new ways to create lasting value. A category that has gained a lot of popularity in the field of corporate growth and brand valuation in recent times is corporate venture building. It offers several advantages over traditional venture capital, corporate venture capital, or mergers and acquisitions. And it is extremely effective. Here we will explore the concept of corporate venture building, compare it to alternative methods of value creation, and discuss why more companies are choosing this approach.

Words by Michal Schindler, Photos by Creative Dock archive

Overview of the article content:

  • Even world leaders can be just a few years away from oblivion
  • Startups, ventures and other business models
  • Why is the era of corporate venture building inevitable?
  • What's the difference between consulting and venture building?
  • Characteristics, models and process of corporate venture building
  • What exactly is the role of a corporate venture builder
  • Particular benefits of corporate venture building
  • Venture building best practices & challenges

Even world leaders can be just a few years away from oblivion

Do you believe that the innovations, strategic foresight and new trends in company building are being overdone? Do you say to yourself that a big enough company simply has to plan wisely and that efforts to innovate – or innovate unnecessarily – eat up time and resources? The book Fightback, How to Win in the digital economy with Platforms, Ventures and Entrepreneurs gives an excellent example of where such thinking leads: "In 2007, Nokia owned more than 70% of the mobile phone market. Just five years later, the company was at zero. Absolute zero. So were Nokia idiots? No. You are the market leader and you cannot see that you will be dead in five years. If Nokia couldn't see it, why do we think anyone else will be able to?" So, are you smarter than Nokia's bosses?

TIP: Take a look at an example of Creative Dock's corporate venture building for the Swedish multinational energy company Vattenfall. Within a few years, this new venture Solytic has become a global leader in optimising photovoltaic power plants. 

Startups, ventures and other business models

It's not practical to categorise the eras of innovation since all human activities are interconnected. However, we can still identify the essential characteristics of prevailing trends to explain the significance of corporate venture building better. Above all, business innovation has always been with us. The invention of the wheel may not have been monetised to any great extent at the time, but it has undoubtedly changed people's lives. Also, startups didn't just start in Silicon Valley. But let's skip straight to the present. Where did corporate venture building come from, and why is it becoming more and more important? 

“Corporate venture building involves using the existing resources of an existing company to build a new business within or outside the organisation. Classically, these ventures are built from scratch as a completely separate company.”

Why is the era of corporate venture building inevitable?

The last decade or so has heralded a new era - after the time of industrial or tech giants and the era of smart startups comes an era when giants are unwieldy and startups struggle to make any decent market breakthrough. The giants struggle to work with innovative ideas and methods successfully; startups have little chance of breaking into a fiercely competitive market that the previous decades have saturated with thousands upon thousands of innovators, but especially intermediaries and resellers.

Using existing assets to build new businesses

The flexibility and disruptive strategy of startups take advantage of the size and stability of corporations, their long-fought market share, and, most importantly, their existing assets, which often hide enormous potential for new development. It's an excellent opportunity for both growth and company value increase to create new ventures on top of the corporations' existing assets. Ideally, using so-called unfair advantages – unique strengths that have hardly or no competition at all and therefore, new ventures built on them enter the market in the position of a conqueror with no one to oppose them. These companies disrupt the market using unique innovative business strategies – corporate venture building. 

In a dynamic environment, the ability to adapt is to grow

What does the enlightening book we mentioned above say about this? “The incumbent corporations are well aware that something significant is happening - they could hardly fail to notice the spectacular, unstoppable growth of today's Amazons, Alibabas and Apples - but they often struggle to find ways to tap into the potential of this changing world or to adapt to the new environment.”

“Corporate venture building established itself as the ideal way forward. Giants and innovators can leverage the best of both fields together.”

Why do even traditional consulting firms explore venture building?

Innovative ideas that are not brought to the market are useless

Let's be honest. It is easy to develop innovative ideas that do not have to prove themselves in the market and in actual competition. The experience of the startup warns that the survival rate is shallow, and that there are no limits to the imagination, only in the presentation. The situation on the market is then different. The more an innovative team can use existing client assets, the more it can ensure that a disruptive idea survives a clash with the actual market. The higher its value for the client's company, thanks to lower expenses. 

Size matters. But how do people see it? Small is sometimes better

Small market disruptors are now more trusted by customers than established corporations, which public opinion tends to perceive as "corrupt" mastodons from prehistoric times. This is confirmed by the research mentioned in Fightback, How to Win in the digital economy with Platforms, Ventures and Entrepreneurs: “Customers are much more willing to give newcomers a try, especially if their services revolve around attractive and imaginative apps and experiences. And investors are more than keen to give their backing to potential disrupters with a good, scalable idea, a new business model and a smart tech-driven solution.” 

Execution is king

Founder and executive chairman of Creative Dock, Martin Pejsa, explains a small business's purpose to launch on the market even more succinctly. "Execution is king," he says. A decade ago, when Creative Dock was a small European startup, Pejsa used to say there was a fundamental difference between innovation in PowerPoint and the actual market. Time proved him right, and today that difference is clear to all as a simple fact. And his firm is the largest independent corporate venture builder in Europe and the MENA region. 

“Taking an idea all the way to an existing product or service on the market is the crucial thing that differentiates the various incubators, accelerators, or consulting firms from venture builders.”

What is exactly corporate venture building again?

The goal of building corporate ventures is to leverage the resources, expertise and brand of the parent company to create new businesses that can capture new markets, drive revenue growth and create a competitive advantage. Unlike traditional corporate venture capital, where investors provide funding to external start-ups in exchange for equity, corporate venture building focuses on building/creating and executing ventures rather than just investing in them.

TIP: Take inspiration from another example of corporate venture building – our venture for the SME segment created for the client Raiffeisen Bank International. The Fairo launch in Ukraine was pretty quick, as well as scaling the service to market in Romania. The original plan envisioned more than a dozen countries in Europe, but then the war interfered... 

What's the process of corporate venture building? 

Of course, creating a new product, service or business entity is not easy, and corporate venture building has its own rules. The process typically involves several stages (not necessarily in this order, particularly in the beginning): 

  • Audit of existing company assets
  • Ideation and analysis of their possible new potential
  • Identifying a unique business opportunity
  • Conducting market research and analysis
  • Developing a business plan
  • Securing funding, resources, allocations and talents
  • Venture launch, management, operating and scaling.

Once the new venture is established, it may be managed and operated as a separate entity with its own leadership team, culture and governance structure.

What is a corporate venture builder?

A corporate venture builder, such as Creative Dock, is an organisation that specialises in helping other companies create and launch new ventures or startups. Essentially, a corporate venture builder acts as a partner or facilitator, working alongside a corporate client to identify new business opportunities and develop new ventures that are aligned with the client's strategic goals.

Why the role of an experienced venture builder is important

Corporate venture builders provide access to expertise, networks and resources that may not be available internally to the client. They may have their own team of experts in areas such as entrepreneurship, product development, marketing, finance and legal, who work collaboratively with the client's internal teams to bring new ventures to market. In short:

“Corporate venture builders help companies to streamline the process and provide valuable support and resources that can increase the chances of success.”

Benefits of corporate venture building

Let's not repeat ourselves. The process of corporate venture building has huge benefits, especially for large and logically more cumbersome companies in terms of innovation, not only in the possibility to innovate, but above all to make more out of the company's existing assets. Often, it is enough to reflect on their untapped potential. Let's just summarise the ones which are not prominent (such as portfolio expansion, new jobs or new customer groups):  

Increased innovation

By launching new ventures, companies can tap into new ideas and perspectives that may not be available internally. Corporate venture building allows them to explore new technologies, business models and markets, and can help them stay ahead of the curve in rapidly changing industries.

Diversified revenue streams

Creating new ventures allows companies to diversify their revenue streams and reduce their reliance on a single product or business line. This can help mitigate risk and increase long-term stability and growth. According to Creative Dock’s view, this is actually the main reason to start venture building. Of course, it's great to develop an innovative service, to simplify people's lives. Still, for a big company, it is essential that it expands its portfolio and, above all, that it exceptionally profitably capitalises on the existing potential it uncovers through venture building. 

TIP: our project for the global company Veolia brought several benefits of venture building. Domy sobe offers photovoltaics specifically for residential buildings, thus helping Veolia expand its portfolio with solar energy.

 

Strategic Partnerships

A corporate venture builder is not just another supplier; it is a vital strategic partner, and it is common that the successful launch of a venture leads to continued collaboration. Finding the right partner can determine the future of a company. Companies can forge strategic partnerships with startups and other innovative companies through corporate venture building. These partnerships can help companies access new markets, technologies and business models, and provide valuable collaboration and growth opportunities.

"Remember Nokia? The world's largest phone manufacturer? The unshakable hegemon? They had enormous potential in electronics and communications. If they had found a new way to use them, they could still dominate the market. Just not with the phones."

Improved agility

Corporate venture building can help companies become more agile and responsive to changes in the marketplace. By creating new ventures, companies can experiment with new products and services, test new business models and pivot quickly as needed.

Are there any venture-building best practices?

Venture building is a highly variable field, very much dependent on the best practices of a particular venture builder, but of course, it is possible to define basic rules, the adherence to which increases the likelihood of positive results. Overall, by following these best practices and leveraging the right expertise, resources and partnerships, companies can successfully launch and manage new ventures that drive long-term growth and competitiveness.

  • Align with strategic goals – Corporate venture building should be aligned with the broader strategic objectives of the parent company. This will help ensure that the new ventures focus on creating value and driving growth in strategically important areas to the company.
  • Develop a clear value proposition – Each new venture should have a clear value proposition that differentiates it from competitors and creates value for customers. This will help ensure that the new venture has a viable business model and a clear path to revenue and profitability.
  • Build a strong team – Building a solid group of talented and experienced entrepreneurs, innovators and other key personnel is critical to the success of corporate venture building. Companies should recruit individuals with the right mix of skills, experience and passion for innovation.
  • Provide sufficient resources – Corporate venture building requires significant resources, including funding, expertise and time. Companies should be prepared to invest these resources over the long term to ensure the success of their new ventures.
  • Measure success – Companies should establish clear metrics and performance indicators to measure the success of their new ventures. This will help ensure that the ventures meet their strategic goals and create value for the parent company and its customers.

Challenges of venture building

Of course, corporate venture building also has its challenges. It is a complicated area requiring extraordinary expertise. Failure is a natural part of the innovation process, and companies should be prepared to embrace it as a learning opportunity. By experimenting, testing and iterating, companies can refine their ideas and strategies and increase their chances of long-term success. The most important thing is to find a reliable partner in this complex category. The quality of the corporate venture builder you work with can make or break the success of your new ventures.

Find more specific examples of corporate venture building on the Creative Dock website. To enhance your own business, contact us directly at business@creativedock.com. Depending on your industry, you'll hear from an expert in your specific industry vertical. 

Keep up to date with the latest news in the world of corporate venture building. Subscribe to our monthly newsletter.

More Insights

We have boosted Product Development with GenAI

At CreativeDock, our journey with AI in product development has been transformative. While GenAI can help with small tasks in product development, e.g. crafting epics and tasks for developers or drafting scrum processes, the real game changer comes when we zoom out and look at the big picture of product development optimisation.

Read more

A Foresight Journey – A Glimpse into 2030

Foresight is a bit like time travel. This time, it took us to 2030. The good news? Much positive environmental progress has been made—let us tell you about it and how we got there.

Read more

Free Report: Decarbonisation Foresight Study

Explore a visionary journey into the future of decarbonisation, revealing strategic insights and transformative scenarios that redefine sustainability in a rapidly changing world.

Read more

Don’t Fall for These 5 Anti-Patterns in GenAI Project Delivery

Have you ever wondered what makes a successful GenAI project? Is it the model, the data, the tech stack, or something else? At Creative Dock, we have been working on various GenAI projects internally and helping other companies use GenAI to optimise their businesses or launch innovative solutions. Along this journey, we have discovered that the most crucial factor for GenAI's success is often overlooked – the team crafting the solutions.‍

Read more

AI transformation in reality: Fintech development powered by AI

Pioneering AI tools usage in venture building for years grants an incredible headstart. Creative Dock has been utilising AI, particularly machine learning tools, for solutions developed in ventures for clients across various industries for many years. This included venture building within e-health, the construction industry, retail, fintech, and insurtech.‍

Read more

Software Supremacy: Roland Berger and Creative Dock Lead Pioneering Discussion at WEF AM 2024

“The Davos forum highlighted the transformative power of AI in the business landscape. It's clear that integrating AI into company strategy and daily operations is no longer optional but a necessity for companies to stay competitive and innovative. This transformation goes beyond mere technology adoption; it requires a shift in mindset and culture within organisations,” Martin Pejsa, Founder and Executive Chairman of Creative Dock, stated at an executive dinner, which his company, together with the strategy consulting firm Roland Berger, hosted for 80 top-tier C-suite executives, at the margins of the World Economic Forum Annual Meeting 2024. Indeed, the AI transformation of big brands has been a significant topic for Creative Dock in the past year.

Read more

Artificial Intelligence as a Servant and a Potential Threat: Setting Boundaries

The European Union's Act on Artificial Intelligence (EU AI Act) has reached the final stretch of the legislative process after a three-day negotiation marathon. Representing the world's first set of rules for regulating artificial intelligence, it evaluates AI based on risk assessment, emphasising security and transparency. While the final compromise version of the regulation has not yet been disclosed, we can still draw some initial insights.

Read more

The success story of bold acquisitions continues with a 70% growth

“We needed to accelerate our growth and impact to increase our expertise and service portfolio. Rapidly. Such a thing is only possible with well-selected acquisitions,” said Martin Pejsa, Executive Chairman of Creative Dock, about a year ago. And the strategy worked: At the end of 2023, Creative Dock, the largest independent corporate venture builder in Europe and MENA, reached a year-to-year revenue increase of 70%.

Read more

Investing in Artificial Intelligence is a Matter of Our Sovereignty

Large language models (LLMs) have emerged as the foremost technical innovation of the year, and all indicators point to their anticipated growth in the future. For models that engage in natural human language communication, the entities responsible for their creation and control wield pivotal importance. These strategic considerations significantly impact the sovereignty and future of the Czech Republic and even European prosperity.

Read more

AI has increased the efficiency of the Creative Dock tech department by a third! Wondering how?

Creative Dock has been leveraging artificial intelligence (AI) technology for several years, utilising machine-learning-based software in banking, insurance, FMCG, travel, and other industries since 2015. However, 2023 marks a turning point, as Creative Dock has undergone an AI adaptation. It has led to increased efficiency, with the company successfully enhancing its IT team's productivity by one third, in addition to other advancements. Use our know-how to achieve similar success.

Read more

Navigating Company Acquisitions: When and Why? Merger or Maintain Independence?

When one company acquires another, the leaders face a crucial strategic decision – merge the acquired entity or retain it as a separate unit. Both pathways present pros and cons, and several factors must be considered. Not to mention the situation when a bigger company acquires several smaller companies over the course of months. This is the case with Swiss independent corporate venture builder, Creative Dock, which bought four companies from different countries in just twelve months.

Read more

Preparing for the Unpredictable in Business: A Foresight Expert’s Insights into Navigating an Uncertain Future

In an era of unparalleled uncertainty and rapid changes, the capacity to prepare for the future and develop resilient strategies has become imperative. Amidst volatile market conditions and ongoing disruptions, executives are increasingly prioritising the enhancement of organisational resilience and long-term profitability. “Strategic foresight methods, such as scenario-based strategizing and foresight-driven innovation, have been widely endorsed as essential tools for effectively navigating uncertain environments,” says Dr. Sebastian Knab, Director of Foresight & Strategy at Corporate Venture Builder Creative Dock.

Read more

Scenario-Based Strategizing: Robust Strategies for an Uncertain Future

Rapid technological advancements, multiple crises, and continuous market disruption have left organisations facing a highly volatile, complex, and uncertain environment. Under such conditions, traditional strategy formation methods that assume a single future direction are no longer suitable to produce high-quality strategic decisions. More than ever, strategizing needs to embrace uncertainty and must consider multiple plausible futures, translating this into clear strategic actions. Over decades, researchers and practitioners have advocated the scenario-based technique as a key method for strategy development in both complex and uncertain environments.

Read more

Advancing Digital Government in Saudi Arabia in 2023: Utilising AI for Enhanced Public Services

In recent years, Saudi Arabia has made remarkable strides in embracing technology and digital transformation across various sectors. The Kingdom's vision for a modern and innovative nation has propelled its government to invest heavily in advanced digital infrastructure. This article explores the significant progress made by Saudi Arabia in establishing an advanced digital government while also exploring the transformative potential of AI in revolutionising public services.

Read more

Free Report: Strategic Foresight and Navigating Future Uncertainty - Our Generative AI Case Study

This cross-industry analysis applies strategic foresight methodology to one of the most complex and uncertain topics facing strategy and innovation professionals today: Generative AI.

Read more

Michael O’Sullivan: We are on course for a multipolar world

We caught up again with Michael, who spoke at Creative Dock's Executive Dinner at World Economic Forum in Davos, to talk about why he thinks Europe is the best place to live, what he would recommend for companies looking to become future-proof, why and how the impact of AI on the developed and developing countries is different, or what books are on his desk these days. Read on to find out.

Read more

Corporate Venture Building: How Entrepreneurs Unlock the Hidden Potential of Corporate Assets

In today's rapidly evolving business landscape, a multi-billion dollar industry is quietly gaining momentum: Corporate Venture Building. This innovative approach allows entrepreneurs to unlock the hidden potential of corporate assets, creating game-changing digital businesses with a real market advantage. With a total addressable worldwide market of over $20 billion annually*, Corporate Venture Building has become a powerful asset class, experiencing exponential growth in recent years.

Read more

Corporate venture building: create new value for your company by using existing assets

As businesses face continuous disruption and economic challenges, they're seeking new ways to create lasting value. A category that has gained a lot of popularity in the field of corporate growth and brand valuation in recent times is corporate venture building. It offers several advantages over traditional venture capital, corporate venture capital, or mergers and acquisitions. And it is extremely effective. Here we will explore the concept of corporate venture building, compare it to alternative methods of value creation, and discuss why more companies are choosing this approach.

Read more

Digitalisation in corporate venture building: How to do it right?

According to a BCG survey, an incredible 70% of digital transformation projects fall short of their goals. Expectations are high, but is it enough to flip your business to digital and keep going as usual? Read on for 5 tips on what to look out for.

Read more

The future of work aka is your position on the list of jobs most at risk from AI?

The future of work can only be anticipated. By the year 2030, working habits will have radically evolved due to trends such as artificial intelligence (AI), automation, demographic changes and globalisation. With this in mind, employees face several questions. What will happen to our job? Will our skills be needed in the future or will robots be able to take over our work through automation?

Read more

Learning from the best: How to master corporate venture building innovations

An Interview with Stanford Professor Yossi Feinberg by Sven Jungmann.

Read more

I recommend being curious, trying to learn, opening our hearts and going for it!

Her professional sports background taught her many lessons. “I always had to be sure that I had done everything in training. That gave me confidence for the tournament,” says Gabriela Teissing. With the same determination, she took on the role of CEO of corporate venture builder Creative Dock, in which she succeeded company founder Martin Pejsa. If you go through her CV, you can definitely tell that she always chooses the more challenging path. But if you ask, Gabi will probably tell you that she doesn't see it that way. And that she definitely believes in dreams. Only she's also convinced that you must work hard to achieve them.

Read more

Psychological hacks to kick-start creativity. How to use them for your business?

Human creativity has always fascinated me. And also the mystery that comes with it. Why does it work sometimes—but other times it just doesn't? Is creativity a limited resource? Do people, at one point or another, just get exhausted from thinking and aren’t motivated to think outside the box anymore? Or do we simply need some extra help to kick-start creative thinking? Let's see what psychology would have to say on the topic. What creativity is, how it works, and how you can make it work for you.

Read more

“We are in the midst of the biggest masonry innovation in the last 6,000 years,” says Jiri Devat

Creative Dock recently presented corporate venture building at its best in a project for Wienerberger. It is no coincidence that the introduction of the new head of the Manufacturing and Construction industrial vertical, Jiri Devat, accompanied it, as he was one of the main actors behind this innovation. During his long career before that, he headed one of Microsoft’s national offices for several years. During that time, Bill Gates made the nickname G9 popular, which became synonymous with his complex name. And what is this disruptive innovation in construction?

Read more

Look into the future! Deploying strategic foresight for your business in 2023

In recent years, the world has seen how the market evolved to be more fragmented, and any existing SME or striving business owner must be able to anticipate the best steps to stay ahead of the game. Using strategic foresight enables a company to strike the right balance between the need for short-term results and long-term competitiveness. They can prepare better for future uncertainties with robust strategies. Let’s see a summary of the experts’ from Rohrbeck Heger by Creative Dock expectations for 2023. Plus recommendations on which areas to pay more attention.

Read more

ChatGPT: is it really that big a game changer for our lives and businesses?

AI technologies are being used to improve efficiency, enhance the customer experience, and gain valuable insights. One of the most significant developments in recent years has been the creation of large language models (LLMs). One of the most advanced LLMs currently available is the conversational AI system ChatGPT, based on GPT-3.5 from research and deployment company Open AI. Despite the rather primitive use of machine learning and statistical models (suggesting the most likely continuation or the answer to the question statistically), ChatGPT gained almost divine status among Internet users within a few weeks.

Read more

Ron van Oijen: If you really want to innovate, you need to hire fresh minds

Ron van Oijen studied actuarial science at the University of Amsterdam and worked in the insurance and finance industries across the US, Europe, and Asia. He is the former CEO of one of the largest Dutch insurance companies, VIVAT. As a long-time believer in innovations, he always pursued change even in big corporations. That meant close cooperation with startups, resetting the mindset of thousands of employees, and assigning real responsibility from the top down. Ron is now an advisor to Creative Dock.

Read more

Going bigger on smaller screens

About the shift of financial services from desktops to mobile applications or how different it is to build an international mobile bank when you have already built a P2P lending platform. This and much more in an interview with Stanislav Filipcik.

Read more

Creative Dock’s Muj Albert app rocks the charts

Retail chain apps are on the rise in Czechia. As the longtime charts leader, Lidl has now been replaced by Albert CZ’s mobile app, Muj Albert, made by Creative Dock.

Read more

The best insurtech in Czechia, officially

Mutumutu, healthy life insurance, won the Zlata koruna award as the number one fintech project in the Czech Republic. But what exactly makes it the best? We asked the CEO, Jindrich Lenz.

Read more

How to innovate in times of Covid-19

Watch an interview with Edward Meegan, Creative Dock’s former Head of Innovation.

Read more

The next big thing: tokenize everything

In the near future, both people and things will be tokenized, believes Creative Dock’s Innovation Lead, Petr Vaclavek.

Read more

Startups need to hustle. Just like scientists.

Theoretical physicist Rudolf Krejcar now builds companies instead of particle accelerators. What’s so alluring about the startup life?

Read more

What have we started doing differently? Restarting the digitization of older apartment blocks

The Domy sobe project for Veolia has discovered a lot of things. Why is it that a carpet marketing blitz sometimes doesn’t work?

Read more

How a loyalty app motivates 1 million people to live more healthy

It might be the great chemistry among the Creative Dock team developing the Muj Albert app that contributed to its success. How to achieve over a million downloads and the perfect balance of work and play?

Read more

The story behind Hungary’s most successful eHealth project

“Our heatmap shows that people tend to choose doctors based on their pictures.” Interview with Zoltan Kaprinay, co-founder of the Dokio project.

Read more

Creative Dock buys Swiss innovation company Spark Works

Where is Creative Dock headed and what does its latest acquisition mean for the clients? The companies’ respective CEOs, Martin Pejsa and Linda Armbruster answered our questions.

Read more

Creative Talks: Stories of people who turned a pandemic into an opportunity

What do you do when your business is based on staffing restaurants and other gastro establishments? Would it still seem like a good idea to teach foreign tourists to seek out Prague’s best pubs and bars? And where can you find support if your therapist has barricaded himself at home and refuses to meet face to face for fear of contagion?

Read more

Will content still be king in 2022? An update on content marketing strategies

How to generate meaningful brand content and how to approach new trends? We asked Creative Dock’s Head of Content, Michal Schindler.

Read more

Forget leaps of faith. Strategic foresight is what you need to redirect your business

“Let’s emphasize that no one can predict the future. Our job is to anticipate alternative futures, enabling our clients to drive the desirable ones and build robust strategies against unfavorable ones,” says René Rohrbeck.

Read more

The ultimate metaverse metastudy. What are the smartest people in the world thinking?

A look into the different concepts, criticism, hope, and despair. Will today’s dreams turn into reality? And are we talking sweet dreams or rather a huge nightmare?

Read more

Creative Talks: Plato, Star Wars and Web 3.0. Is it too late for the metaverse?

“We are the gods of AI,” said economist Tomas Sedlacek in our talk show. But is the artificial intelligence going to make our lives truly divine in the near future? Watch the recording to find out what Swiss innovator Linda Armbruster, business foresight expert Tobias Heger, mathematician Karel Janecek, and AI expert Dita Maleckova think as well.

Read more

Fairo won the IN2 SABRE Awards 2022 for the best use of gamification

Fairo helps you manage all your financial transactions in one place. Send and personalize invoices, track payments and run tax reports, all in one app. How does gamification of accounting work?

Read more

We talked to executives in Davos about managing uncertainty. Here’s what we learned

Slammed with crisis after crisis, executives are tasked with building resilient organizations and sustainable business models. As part of the World Economic Forum 2022, we invited European digital disruption leaders to talk about uncertainty and share their key insights into managing the unmanageable.

Read more

It’s not a matter of sustainability anymore, but of survival. We discussed energy independence with European experts

Is energy self-sufficiency a responsibility of states, private investors or simply each and every one of us? At the June edition of Creative Talks, four speakers discussed social responsibility, the potential of green energy production and storage in Europe, and whether a future without nuclear power is even possible.

Read more

“I had never even googled Czechia.“ How a French marketing student landed an internship in Prague

Before Juliette Cordillot (19) came to Prague for her internship, she knew almost nothing about the city. However, her three-month internship has placed Prague, and Creative Dock in particular, firmly in her heart. Maybe it’s because no two workdays are the same, the office is directly in one of Prague’s beautiful parks — and, as a bonus, we have packs of dogs running around.

Read more

Staking a claim in MENA: What acquiring FoundersLane means for Creative Dock

“Corporate venture building is on the rise and it’s the new gold in times of inflation and uncertainty,” says Felix Staeritz, co-founder & CEO of FoundersLane and Creative Dock Group’s new board member.

Read more

“European economy has a certain DNA to reinvent itself.” Talking future strategies with serial innovator Heinrich Arnold

“As an individual, you can probably survive if you decide to avoid digitalization. But not as a society,” claims Heinrich Arnold drawing upon his experiences as a lifelong innovator. He significantly contributed to turning Berlin and Israel into high-tech hot spots, received an honorary professorship at TU Berlin, and helped build over 70 businesses either as director of research and innovation at Deutsche Telekom AG or as a supervisor and investor.

Read more

With energy rationing imminent, photovoltaics can help Europe overcome energy shortages

Photovoltaics are on the rise — at Creative Dock, we know that firsthand. Learning to save energy and using alternative energy sources independent of the political situation are the main ways to reduce Europe’s dependence on fossil fuels. Are energy shortages a real threat? Experts certainly say so. “If gas imports from Russia are stopped, energy will be rationed,” Jiri Gavor, head of the ANDE (Czech Association of Independent Energy Suppliers), told the media.

Read more

Albert Van Veen: I dream of a world without ID cards, keys, multiple different tickets and passes

It might not be surprising that a man who founded FastID, a service to manage your digital identity, would leave very little track online. Therefore, when doing research, you need to challenge your LinkedIn bubble and one of the suggestions you can get is something like “Don’t forget he has four children and he loves talking about them!” So, starting with a question about childhood and the internet seems just appropriate.

Read more

Daniel Falque on venture building in Belgium, banking, corporate culture, and the importance of distribution

If you happened to come across Daniel’s resume with his name missing, you might think some parents had sketched a perfect career for their child. You can almost hear them advising: “Start from scratch, little boy, as an insurance salesman and credit analyst, and through tireless hard work, you’ll work your way up to board member and CEO of the strongest bank in the country.” Yet, Daniel’s resume isn’t a sketch; it’s a real career.

Read more

Sustainability is an opportunity. Not just for humankind, but also for your business

This should be taken for granted: “Sustainability is no longer a choice — it’s survival.” And far from regarding sustainability as a drain on resources globally recognized companies such as Booking.com, Uber, and Starbucks, have all seen exponential growth through putting sustainability models at the core of their business. And in so doing altering the landscape of their particular industry.

Read more

Innovation — it's more than just a buzzword

“If creativity is about inventing new things, then innovation is about making them real,” said the American economist, Theodore Levitt. Is that right and does Creative Dock's statement Creation by Doing correspond to reality? We sat down with Linda Armbruster, Director of Innovation at Creative Dock to get her perspective on innovation and impact.

Read more

Corporate venture building is out to save the world. No, really

Combine the vast resources of a corporate and the speedy and disruptive spirit of a startup and what do you get? Powerful, innovative solutions at scale to solve our most pressing problems. It’s really that simple, and it’s what corporate venture builder Creative Dock has set out to do.

Read more

Can trading your idea on the market show its future success? You bet.

“Only time will tell. We will see. Let’s hope.” Those are the words running through many a managers' head when deciding what innovations their company will invest in. But imagine having a tool that helps you choose which of your services are worth investing in, or which of your innovations are less likely to gain traction. Now imagine that such a thing exists. It’s called Ideapoly® and it is built and run by the European company IdeaSense, now part of Creative Dock Group.

Read more

5 key elements that drive innovation and growth in a business

Since the pandemic, we have observed a steady recovery and steep rise in corporate venture building, especially innovative ideas that are constantly responding to changes in technology, and filling in the market gaps. However, as the reality of growing a business is not a bed of roses, not all companies are successful in executing their plans. In this 3 min read, we explore the core factors that could make or break a company.

Read more

Name entity recognition in the insurance industry: a case study

Companies from a wide variety of domains like insurance, real estate, or medical institutions are concerned with the complexity of retrieving specific information from documents. This has become a major problem in recent years with the digitalization of documents and the enormous amount of data exchanged between businesses.

Read more

Size does matter. A success story of growth. Kick-started through acquisitions

Organic growth is great. But it’s time-consuming. And if you want to expand, you can’t invest years just to establish your business in each new market. “We needed to accelerate our growth and impact, to increase our expertise and service portfolio. Rapidly. Such a thing is only possible by well-selected acquisitions,” says Martin Pejsa, Creative Dock’s CEO. And it was actually these successful acquisitions that turned his European corporate venture builder into the largest independent player in its category — rivaling the venture-building activities of the “Big Four”.

Read more

Navigating the multi-crisis environment and where artificial intelligence fits in

“Societies and businesses around the globe are facing unprecedented challenges and the threat of prolonged difficulties — be they related to war, climate, energy, inflation, etc. But despite these gloomy perspectives, Davos turned into cautious optimism among executives leaders, as the global economic outlook for the year ahead looked better than feared. Large corporations can play a major role in overcoming these hurdles,” Martin Pejsa, founder and executive chairman of corporate venture builder Creative Dock, said at the event hosted by Creative Dock and Roland Berger at the margins of the World Economic Forum’s Annual Meeting 2023.

Read more

Why is the MENA region a leader in digitalisation? Thanks to smartphones

When you say you’re building fintech in the Middle East, Westerners usually think of the strict Sharia banking rules and think it must be terribly complicated. But when you build ventures for banks in the Kingdom of Saudi Arabia (KSA), you’re in for exactly the opposite type of culture shock. E-Government there has made such progress during Covid-19 that we can be envious. Even financial applications under the tightest security are simpler, more user-friendly, and faster.

Read more
got a project?

Tell us where you want to be, and we’ll tell you how we can help get you there.

Let’s talk
Let’s talk
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.