AI has increased the efficiency of the Creative Dock tech department by a third! Wondering how?
Creative Dock has been leveraging artificial intelligence (AI) technology for several years, utilising machine-learning-based software in banking, insurance, FMCG, travel, and other industries since 2015. However, 2023 marks a turning point, as Creative Dock has undergone an AI adaptation. It has led to increased efficiency, with the company successfully enhancing its IT team's productivity by one third, in addition to other advancements. Use our know-how to achieve similar success.
Words by Tomas Kolder, Photos by Creative Dock archive
AI can be fantastic and scary at the same time
It was just this past spring of 2023 when we interviewed the CEO of corporate venture builder Creative Dock, Gabriela Teissing, and talked about the rapid emergence of AI. Midjourney had only been wowing the world for a few months back then, and the free-to-access ChatGPT was basically a complete novelty. None of us could have expected how fast that emergence would be. The CEO said, “A few days ago, I heard a podcast discussing GPT-4, commenting on the language module. It’s almost like the face of a god! I think it is fantastic to see what technology can do. And, of course, it is scary at the same time. But it gives me shivers all over because it is a breakthrough. And this will change the way we work and will change it very rapidly.” And she immediately made plans for the future.
“We already run a significant project on AI language modules, and I'm dedicated to having Creative Dock become an AI-obsessed company because this will change what we live in today.”
Creative Dock CEO Gabriela Teissing
AI came in a long time ago. Still, people tried not to notice
As we have developed AI methodologies and products for diverse clients and ventures in recent years, we have consistently regarded this element as a valuable tool. In certain instances, AI has enabled us to generate unique and exact scoring systems for evaluating the creditworthiness of loan applicants. In other cases, it has taken on the responsibility of assessing the extent of damage for the most complicated insurance claims. (For example, we have written in detail about using a tool called Name Entity Recognition in maritime transport here.) But last year, we started to see the importance AI will gain in our venture-building sphere and the autonomy with which it will turn from a tool into the leading actor of new developments.
Do not hesitate to delegate routines to AI to enhance your performance
By integrating artificial intelligence, our corporate venture-building agenda is spearheading a new transformation era right now. AI is already an integral component of Creative Dock's internal processes and teams, allowing us to provide tailor-made solutions to our clients. Artificial intelligence has been seamlessly integrated into every department within the company. It facilitates various tasks, from generating job descriptions and creating graphical elements to finalising code while developing new applications. AI plays a crucial role in streamlining every aspect of the creative process. "Our most significant discovery thus far is that embarking on a transformation journey with AI yields substantial benefits that can fortify a company and yield remarkable outcomes even in the initial stages of implementation," remarks Gabriela.
“Creative Dock has observed a 30% improvement in efficiency within its IT department, a 40% increase in graphic designers’ work efficiency, and a threefold acceleration in content creation and copywriting processes.“
Get your people involved in and excited about AI
Relieve your company of pointless fears like "AI will take our jobs" and address any concerns. At Creative Dock, we held a hackathon on how to best incorporate AI into our business. “Of course, the first reaction is: Oh, so I am not needed anymore; I can go to my cottage and spend the rest of my life there. But the thing is more about figuring out how we can use AI in the best way and improve everything we do. How we can improve our clients' work, deliver more, and change ourselves, the way we work,” says Gabriela.
A proven way to get people involved? Gamification!
As cliché as it may sound, we reaffirmed that the best ideas come when we play—and that when we play, we meet and connect with colleagues we don’t usually work with. More than 50 people participated; they formed nine teams and solved nine problems. Who won? This is, of course, precious information we want to keep inside the company. But to give you a sneak peek, the winning team developed a platform that offers an easy and efficient solution for creating and validating business ideas using data and analysis. It provides rapid insights into the viability of ideas, enabling firms to make informed decisions quickly. It helps quickly design, test, and build MVP propositions on the market using AI-driven agents, environments, and other technologies.
Want a glimpse into the future of AI? We thought so!
As the esteemed German company Rohrbeck Heger by Creative Dock, a specialist in strategic business foresight, is also a part of our expert team, we have chosen to leverage its research capabilities to analyse the progress of artificial intelligence. What's the result? “Prepare for a paradigm shift,” they say. Just as personal computing and the internet revolutionised our world, generative AI is poised to bring sweeping changes across industries, labour markets, and society. A significant cross-industry study on the future of generative AI explores the exciting potential of this technology and its profound impact on our day-to-day lives. Dive into a progressive scenario that imagines the world in 2026, explore 30 critical generative AI trends, and get inspired by 40 emerging business opportunities.
Grounded in the strategic foresight methodology, Rohrbeck Heger's analysis unravels the complexities and uncertainties surrounding generative AI, illuminating its market landscape and intersections with groundbreaking technologies like Web3 and IoT. If you're concerned about downloading the entire analysis due to time constraints, you can explore a condensed overview of the content in our dedicated article here on our blog.
Have we inspired you so much that you would like to integrate AI into your company's strategies as quickly as possible? Don't waste time trying to find a path alone—get in touch with us immediately. We'd love to join forces with you.