Digital Marketing Lead

Creative Dock is on the lookout for a Digital Marketing Lead who understands how to drive brand growth and customer engagement through strategic use of digital channels. They will own the digital growth end-to-end, set the plan and do the work across performance, CRM, SEO and analytics for digital products, apps, occasionally e-commerce. Ship full-funnel go-to-markets, make data trustworthy, scale what works, stop what doesn’t. They will also be a mentor to junior team members, sparing-partner to our ventures and those in charge of its launch and growth.

At Creative Dock, you’re not just responsible for the delivery to the clients. We often substitute the whole marketing team of the project, so you can have a much bigger impact on the overall project and its business. You become part of the project, hands-on, deep in all the discussions. You get to be part of shaping new products and ventures. 

Why join Creative Dock Group? 

At Creative Dock, our essence is innovation and creation. We are the largest independent corporate venture builder in Europe and the MENA region, with a culture that thrives on ideas and execution. Our informal atmosphere is built on flat hierarchies and collaborative project teams, focusing on career development based on skills and a passion for learning.

Key Responsibilities:

• Build the digital growth strategies tied to revenue, CAC/LTV and payback.

• Lead go-to-market strategies: positioning, audiences, media mix, creative testing, landing pages, CRM flows and measurement.

• Run and optimize campaigns across Search/PMax/YouTube, Meta/TikTok/Snapchat, affiliates and influencers. Own budgets, pacing and brand safety.

• Hands-on analytics: design events, implement GA4 and GTM (incl. Server-Side), manage consent/CMP, keep data clean.

• Build clear dashboards (Looker/BI). Read cohorts and funnels. Find issues and fix them at the source.

• Drive experimentation and CRO: A/B tests, form analytics, pricing/offer tests, clear readouts and next steps.

• Understanding of SEO on an advanced level, technical SEO (CWV, sitemaps, canonicals), briefs, internal linking.

• Improve conversions with Design/Product/Engineering across checkout and key funnels.

• Set attribution and measurement approach. For apps: own Firebase analytics and app attribution (e.g., AppsFlyer/Adjust).

• Track platform and privacy changes (GDPR) and keep playbooks up to date.

• Lead and mentor the digital marketing team

What you will do:

• Growth planning, KPIs, digital marketing strategies for all kinds of digital platforms

• Media planning

• SEO & SEM (e.g., Google Search Console, Google Ads, and SEO platforms like Semrush, Ahrefs, etc.), preparing full strategies for all marketing platforms

• Web analytics (e.g., Google Analytics, Adobe Analytics)

• Content management systems (e.g., Webflow)

• Manage email marketing platforms (e.g., Mailchimp, HubSpot), advanced strategies and set-up of emailings, automated emailing scenarios, etc.

• Social media advertising (e.g., Meta Ads Manager, LinkedIn Ads), advanced strategies and execution

• Marketing automation tools (e.g., HubSpot, Marketo, Make, Zapier)

• A/B testing and conversion rate optimization (CRO), advanced knowledge of different optimization

Qualifications and Skills: 

Required:

• 5+ years of experience in Marketing 

• Min. a high school diploma (a bachelor's degree in marketing, digital media, communications, business, or a related field is a plus)

Preferred:

• Google Ads Certification

• Google Analytics Certification

• Meta (Facebook) Blueprint Certification

• Digital Marketing Certificate

Hiring Process:

• Screening phone call with the Recruiter.

• Interview with the Hiring manager.

• Participation in a Bootcamp (1 day spent with your potential team – to showcase your skills and learn more about Creative Dock / case study - depending on the role).

Equal Opportunity Employer: 

Creative Dock is an equal opportunity employer, committed to diversity and inclusion in the workplace. We celebrate diversity and strive to create an inclusive environment for all employees.

Are you ready to join a team where ideas matter and creation is the core of our business? Get in touch and let's transform people’s lives in a positive way through our projects.