
Avast one
Unique security for all online threats scaled around the world
“The digital world has reached a crossroads. Over 4.8 billion people are online today and ensuring that they have the ability to access a safe and secure internet is increasingly becoming a fundamental digital right,” said Ondrej Vlcek, Avast CEO at the launch of the new security platform – Avast One. Avast had the solution. Creative Dock was tasked with bringing this unique comprehensive product to life and to users around the world.
introduction
Antivirus software has become a commodity. In order to continue to grow and deliver real value to customers, Avast is committed to going beyond simple virus protection. Creative Dock joined the Avast Innovation team to turn this idea into a real, shippable product at speed.
Creative Dock was invited into Avast's internal innovation group to lead product development, customer experience, and marketing teams. In cooperation, we played a key role in guiding the business through the pilot testing and global launch of a new product that would break free from old business dynamics. Building from an initial pilot in Australia with 50,000 users, we cycled through iterations over the next 12 months expanding to 12 countries and over 1 million users.
Our main contribution
The collaboration between Creative Dock's seasoned venture builders and the domain expertise and engineering resources of Avast enabled the Avast One Innovation team to accelerate customer-centric learning, design iterations, go-to-market communication, and ultimately the global launch. In addition, Creative Dock's data analysts supported Avast in designing and optimizing a migration model to bring the right legacy customers over to the new product.
What know-how did we use?
About
According to the Avast Digital Citizenship Report, 40% of people worldwide use the internet to keep in touch with loved ones. 34% say they have coped better with the pandemic thanks to this.
Especially after 2020, the internet has become an extremely important social networking medium, a work tool for hundreds of millions of remote workers. It is a channel for sharing and gaining experience as well as a major source of entertainment and inspiration. At the same time, internet security issues have expanded incredibly since the introduction of the antivirus. Today, there is a need to cover areas such as data protection, communications security, financial transactions, cyberbullying, or attacks on intellectual property now. Avast One addresses all of these.