Modern shopping in the traditional sector for one million users
With the rise of modern technology, two worlds of food retail now exist side by side. The fast and convenient world of online shopping and the traditional world of shops and supermarkets, where people can still get the feel of the goods and choose exactly what they want. The challenging market of offline retail and declining margins have pushed the Albert retail chain of supermarkets and hypermarkets to innovate.
What is our main contribution?
Creative Dock has come up with a brand new, digital-only loyalty program suitable for 21st century customers. The result is My Albert – a smartphone app with personalized offers, recipe suggestions, digital flyers and new issues of Albert magazines, but most importantly, it allows users to collect credits which provide a discount on their future purchases.
What know-how did we use?
Corporate venture building
and industry analysis
Mobile app & Smart home solutions
Czech Republic is above the EU average when it comes to buying food and drinks online
Customers can be divided into three groups. Those who shop traditionally at retailers, those who shop online, taking advantage of convenient features like home delivery, and finally those who go to traditional stores and search for competitive prices using their smartphone. Later, they buy the cheaper option online. This practice, known as ”showrooming”, can be countered by an omnichannel approach, where several channels operate simultaneously and interact with each other. For retailers like Albert, this was the right way to go. That's why in 2020, together with the Ahold Group, we came up with the My Albert app. And offered millions of Czechs a modern shopping experience in the traditional sector.