Explore how Playmobil optimised its direct-to-consumer (D2C) digital ecosystem and drove up sales

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The client

Playmobil

A globally recognised brand creating imaginative, high-quality toys that foster creativity and storytelling, Playmobil has 50+ years of experience, spanning 100+ countries with 1200+ unique playsets.

the challenge

Playmobil’s Quest for eCommerce Success

In their online transformation journey, Playmobil recognised three key challenges:

01 Struggling D2C eCommerce distribution channel

How might Playmobil complement traditional methods of brick and mortar retail sales with their own online store?

02 Declining profit margin

How might Playmobil reduce dependence on external online marketplaces to improve direct company profits?

Falling behind newer competitors operating primarily with digital channels

How might Playmobil launch a successful online webshop and increase sales?

Discover Playmobil’s New Webshop

Optimising Playmobil’s D2C channel with eCommerce excellence

We transformed Playmobil’s underperforming direct-to-consumer channel by launching new digital offerings, optimising their D2C strategy with AI, and significantly improving profit margins.

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the playmobil app on an iphone
Our solution

From play toys to boosted sales

Defining eCommerce strategy
Applying data-driven business decisions
Enhancing storytelling
Upgrading communication systems
Improving webshop user experience
Results
20% increase in sales
10% decrease in Cost of Acquisition (CoA)
New digital loyalty products
Optimised eCommerce operations
Client feedback

Leading the fintech revolution

Building better relationships with a strong D2C channel

“We maintain fair relationships with our distribution partners, but the commercial discussions are getting tougher every year. Our strong D2C helps to balance these relationships and strengthen our position.”

SVP Global Consumer Experience & Ecommerce Playmobil
Yashar Nategh
Who we are

Boosting D2C Channels Into Profit Engines

At Creative Dock, we leverage 12 years of industry expertise to build and scale retail and fast moving consumer goods (FMCG) solutions, successfully launching ventures with leaders worldwide.

Our product expertise includes:

  • Direct to Consumer (D2C)

  • Omni-Channel Strategies

  • Customer Experience (CX) & Loyalty

  • Product Development

  • Digital Transformation & AI

Leveraging our in-depth industry knowledge, 12 years of experience, and proprietary technologies, we have successfully built and operated over 30 fintech ventures to date.

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how we work

The Creative Dock blueprint

360-degree
business building

From idea through scaling to operations, we go beyond advising—we execute.

Fast-tracking your retail success

Accelerate your retailsolutions with our in-house methodology. Launch within 3 to 4 months.

Resilience & lasting success

Build a business that stands the test of time with the help of our Strategic Foresight service.

Director of Innovation, Foresight and AI Transformation Growth

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